![]() stores, which the company has said are collectively within 10 miles of 90% of the U.S. Walmart has also been expanding in-store and curbside pickup services in various efforts to capitalize on its nearly 4,800 U.S. ![]() “We’ve been hard at work expanding our assortment,” Mario Pacini, general manager of entertainment at Walmart eCommerce, said in a blog post Wednesday. The company is also working with TV host Ellen DeGeneres to introduce an exclusive women’s apparel and accessories line in September. ![]() To steal the share left by the demise of Babies “R” Us parent Toys “R” Us, introduced a specific baby nursery section and has added more than 30,000 items over the past year, including Chicco car seats. It's also now selling brands like Steve Madden shoes through its new Lord & Taylor online shop. Walmart has added 1,100 new brands to year-to-date, including O’Neill surf and water apparel and Shimano cycling products, Walmart president and CEO Doug McMillon said in prepared remarks last week. Studies have shown that some consumers now begin their product search at. The company, seeking to attract more higher-end shoppers than its traditional discount, low-income demographic, is fast expanding its online product selection, which has been key to Amazon's success as the Seattle giant has hooked its 100 million-plus Prime members to its ecosystem of products, services and other perks like Prime Video. But selling more e-books is not really what Walmart's after.
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